We have to admit something...
We made a mistake.
When we’ve opened the packages and have looked at those beautiful eyelashes from the "Savage Queen" collection, our hearts beat faster. But one thing made us pause for a moment. It's the MISPRINT.
Did we have the time to react and produce new packaging? Yes. However, this would involve the disposal of huge amounts of already finished packaging and the production of new ones. Tons of wasted paper in the time of current climate change is not a good sign.
So instead of wasting tons of paper on correcting a typo, we decided to do something really cool! Instead of cutting down, we plant. We managed to bring the idea to life, and we invite you to participate!
Now, for every purchase of limited eyelashes from the "Savage Queen" collection, we contribute to planting trees. Our goal is to contribute to reforestation and prevent unnecessary tree felling. And the eyelashes? They're still doing their job!
We want you to know that our campaign is not only about us. It's about each of you, our planet, and what we can do together. We want to inspire you to take action too. Only those who do nothing make no mistakes. Share this action and let it reach everyone. Together, we can make our planet more beautiful!
Thanks for your support!
Team WIBO